IDC US/IDC Canada is looking for an experienced Demand Generation Manager to join our product-led growth (PLG) team. In this role, you will be responsible for developing and executing strategies to drive demand, generate leads, and accelerate customer acquisition. Your goal will be to optimize the customer acquisition funnel, from awareness to conversion, and contribute to the overall growth and success of PLG strategies.

Why IDC?

IDC is the most respected global technology market research firm.  We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success.  IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.  IDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age.

• Developing and implementing demand generation strategies to drive qualified leads and revenue growth, leveraging a mix of inbound and outbound marketing tactics.
• Developing SEO-friendly content, including blog posts, landing pages, and website copy, to enhance organic visibility and drive lead generation.
• Creating and managing multi-channel marketing campaigns, including email marketing, content marketing, social media, and product-led demos and webinars.
• Creating content for paid campaigns across platforms such as Google Ads and social media.
• Supporting strategies for in-product messaging to nurture freemium users to upgrade to paid plans.
• Leveraging user-generated content on owned and paid channels to build trust and credibility.
• Collaborating with cross-functional teams including sales, product, and customer success to develop integrated campaigns that resonate with our target audience.
• Successfully executing campaigns in alignment with established KPIs and responsibility for the communication of results.

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience (5+ years) in demand generation with minimum of 3+ years in direct support of product-led growth initiatives.
• Prior experience in marketing to technology audiences (CIOs, VP of IT) required.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Demonstrated ability to think strategically and drive results through collaboration and teamwork.
• Excellent communication skills, both written and verbal.
• Proven track record of delivering measurable results and driving continuous improvement through data-driven decision-making.
• Experience working with cross-functional teams and extsernal partners, such as agencies and vendors, to achieve marketing objectives.
• Strong passion for digital marketing and staying ahead of industry trends, with a commitment to ongoing learning and professional development.

Creative thinker with a strategic mindset and a passion for innovation

This role is located in our Toronto Office, with a hybrid work schedule or may work remote from Ontario, BC, Alberta or Nova Scotia.

About IDC:  International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 60 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

IDC Canada is an equal opportunity employer. It is the Company's policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.