IDC is seeking a talented and experienced Director, Demand Generation who will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels for our tech supplier product portfolio within North America.

The Director will lead a team of demand gen marketers to execute a cross-functional marketing plan that increases influence, demand gen, and customer growth. These programs will include outreach to our existing database through marketing automation; lead generation through social media and search engine marketing; and optimizing the use of our own website as a lead generation channel.  This position also works directly with sales and customer success teams to increase customer advocacy by identifying cross-sell and up-sell opportunities while increasing loyalty and retention.

The ideal candidate for this role will be extremely organized and motivated, with a strong track record of driving B2B leads. The Director will report directly to Sr. Director, Demand Generation, North America, and requires extensive collaboration with North American and global marketing teams, product owners, and other key stakeholders.

Why IDC?

IDC is the most respected global technology market research firm.  We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success.  IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.  IDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age.

• Day to day management of North America marketers focused on supporting our tech supplier portfolio awareness and demand generation activities
• Work closely with product marketing, product leaders and business owners to build external positioning and campaigns for our Research and Data & Analytics subscription product portfolio
• Help marketing and sales meet business objectives through customer advocacy initiatives to increase renewals, referrals, and cross-sell and upsell opportunities
• Improve the efficiency and effectiveness of marketing campaigns to better nurture and increase conversion rates to marketing qualified leads
• Develop and manage integrated paid and organic programs that significantly increase the marketing database and overall MQL pipeline
• Improve operational processes and reporting related to demand generation programs to measure effectiveness towards KPIs
• Manage an account-based marketing strategy across product lines for high priority accounts
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

• BA/BS in Marketing, Communications, or other related degree; or equivalent experience
• 8+ years of experience in B2B demand generation in the tech industry
• 3+ years of previous management experience
• Proficiency in developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Experience influencing and communicating product offers to customers and prospects through excellent written communication skills (including copywriting and proofreading)
• Strong project management skills and experience with superb attention to detail
• Self-manages and motivated with the ability to juggle multiple deadlines and priorities
• Ability to work cross-functionally with strong relationship building skills
• Experience with marketing automation required (Marketo preferred)
• Experience with SEO and Google AdWords required

This role is located in our Toronto Office, with a hybrid work schedule or may work remote from Ontario, BC, Alberta or Nova Scotia.

About IDC:  International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on tchnology and industry opportunities and trends in over 110 countries worldwide. For 60 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

IDC Canada is an equal opportunity employer. It is the Company's policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.