The IDC Product Marketing Manager role is designed to help the company unlock new growth opportunities within key solution offerings by leading product marketing initiatives across and with cross-functional teams.

This is a new global role that will have an opportunity to optimize existing solutions, recommend and package new offerings, and support an increase in pipeline, bookings, and sales effectiveness. The Product Marketing Manager will play a key role in executing the GTM process by acting as the connective tissue between select Product Managers and the teams that drive go-to-market initiatives.

This person will execute the core PMM operating model and provide updates to key stakeholders. This role requires a strategic thinker who has experience with messaging, positioning, narrative design, and customer / market validation in addition to product launches, releases, sales plays, and other data-driven go-to-market strategies.

The successful candidate is a self-described life-long learner and will work cross-functionally to align business objectives, create and validate compelling value propositions, and support our GTM partners drive engagement with the stakeholders we support.

Why IDC ?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

In the US, this role will have a 100% Remote work schedule.

In Canada, this role is located in our Toronto Office with a hybrid work schedule where anyone in the GTA will be required to come into the office 1 day a week. We will consider candidates located in Ontario, BC, Alberta or Nova Scotia with a 100% remote work from home schedule.

Recruitment Fraud Notice: IDG/IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

• Create and execute the core product marketing strategy cross-functionally for the personas and solutions you represent.
• Develop clear accountabilities within the team, and across internal stakeholders to drive efficient and effective execution for key initiatives like product launches / release and GTM / sales play execution.
• Mentor and inspire the team, and create a culture of joy and high productivity.
• Partner with product and offering owners to build and maintain a system to track customer-focused roadmap plans and timing across business units. Centralize a POV on roadmap initiatives and develop a standardized customer-facing roadmap asset that is appropriate for customer consumption at different timeframes (eg, 3 years out vs. 1 year or 3 months).
• Set a standard of excellence with proven messaging, positioning, and narrative development methodologies. Lead team to build these critical resources for existing and new offerings that resonate with target audiences around specific “jobs to be done.” Ensure and enforce customer and market validation. Ensure that all internal and external communications reflect the value and differentiation of our various targeted offerings.
• Set the standard for world-class launch and release execution with operational support from an internal, program management partner. Ensure alignment across all functions and that all launch / release deliverables are created on-time and with high quality.
• Build sales plays to support the solutions you represent and ensure its execution cross-functionally. Partner with colleagues to test sales plays, packages, messaging, narratives, content -- and more -- and validate hypotheses with customers and prospects.
• Develop and/or partner to develop key pieces of content, including sales presentations, datasheets, web copy, demonstrations, and more.
• Represent yourself as a pillar of excellence of what it means to be the connective tissue between the product/offering teams and the rest of the GTM value chain. Define clear accountabilities between teams in addition to an ongoing operating model that defines how you and your teams will support key stakeholders to achieve business goals.
  

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the technology or data industries.
• Strong positioning, messaging, and narrative development skills.
• Experience with pricing strategy, market research, and customer validation techniques.
• Proven track record of developing and launching successful products or services.
• Strong strategic thinking and analytical skills, with the ability to translate complex concepts into clear, actionable plans.
• Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and business units.
• Ability to manage multiple projects and priorities in a fast-paced matrixed environment.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

IDC Canada is an equal-opportunity employer. It is the Company's policy to recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.

At IDC we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $130,000 and $150,000 and is inclusive of base salary and variable compensation (if applicable).

Compensation for IDC Canada will be determined based on current market data for CAD dollars.