About the Role & Team

The Director of Digital Experience and Web is responsible for the strategy, performance, and evolution of the company’s pre-login digital experience as a key foundation for engagement, conversion, and brand expression. This role is accountable for both the experience strategy and platform stewardship of WordPress, ensuring the site is scalable, performant, and optimized to support marketing and business outcomes.

This role leads a small, high-performing team and provides strategic oversight of paid media programs to ensure traffic acquisition, messaging, and on-site experience are tightly aligned.

What You’ll Do

• Own the end-to-end pre-login experience across corporate websites, from information architecture and UX to content presentation and conversion paths.
• Serve as the business and strategic owner of the WordPress instance, including platform roadmap, governance, and prioritization.
• Define and enforce standards for WordPress templates, components, plugins, content models, and page creation to ensure consistency and quality.
• Oversee site structure, navigation, taxonomy, and content workflows
• Define and execute the website strategy and roadmap aligned to brand, audience needs, and commercial priorities.
• Own KPIs for web performance, including engagement, conversion rates, lead quality, and pipeline contribution.
• Provide stakeholders with insights into user behavior and performance as well as optimization plans.
• Provide strategic oversight and performance accountability for paid media programs.
• Own paid media KPIs, budget oversight, and ROI measurement
• Establish cross functional operating models, workflows, and governance to balance speed, quality, and risk management.

What You Bring

• 8–10+ years of experience in web, digital experience, or digital marketing roles, including 5+ years of direct ownership of WordPress websites.
• Strong background in pre-login website strategy and UX.
• Experience managing agencies, developers, and vendors supporting WordPress development and maintenance.
• Experience overseeing paid media performance with accountability for KPIs and ROI.
• Strong analytical, communication, and stakeholder management skills.
• Comfort operating as both a strategic leader and an operational owner.
• Experience with performance optimization, SEO best practices, and knowledgeable about the impact of LLMs on web and search strategies.

Why This Role Stands Out
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

• 15 vacation days per year (increases with tenure; carryover allowed)
• 10 paid sick days per year
• 1 week paid new parenting leave
• Flexible work options (remote, part-time, flexible hours)
• Health, dental, vision, and paramedical coverage for you and your family
• $1,600 annual healthcare spending account
• Employee Assistance Program for counseling and support
• Best Doctors medical second opinions
• Life, AD&D, and long-term disability insurance
• Retirement savings plan with company match (up to 4% of salary)
• $75/month technology allowance for home office or phone expenses
• Company-paid cell phone plan
  

Compensation Transparency

At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified Canada market data from an independent third-party partner.

The expected total annual compensation, depending on location and experience, is between $150,000 - $175,000 CAD, inclusive of base salary and variable compensation.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

#LI-HR1

#LI-JF1

#LI-Remote

#LI-Hybrid

#LI-Onsite